Active SaaS, Passive SaaS, Value and Churn

Mar 19 2019

Active SaaS Product Strategy Proves Value We’ve all subscribed to passive SaaS products that may be cool, but never become indispensable. It’s likely you’ve also used at least one active SaaS product that goes out of its way to shove its value in your face. And if that active SaaS was actually valuable, then it’s likely it became indispensable in the […]

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Should You Let Customers Pause a SaaS Subscription?

Mar 14 2019

What happens if a customer asks to pause their subscription? It’s something founders and executives don’t normally think about as they plan their SaaS pricing, packaging, terms & conditions, and cancellation processes. A request to pause a customer’s subscription is a bummer, of course. It’s a ding to your MRR, and who even knows how to account […]

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Better SaaS Customer Onboarding Doesn’t Start With Process

Feb 05 2019

Whether you have a product-led SaaS or a high-touch SaaS, better onboarding doesn’t start with process it starts with vision.   Don’t get me wrong, every SaaS needs to deliver a great customer onboarding experience. And that will require a process to ensure it’s executed well. But if you want to improve how you onboard your SaaS users don’t […]

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SaaS’s Dirty Word: Services

Aug 15 2018

SaaS services are often devalued. Even recurring services are way down the valuation curve. In some cases, this disdain for services may be warranted. In others, it’s misplaced. SaaS’s dirtiest word isn’t really all that dirty. Unfortunately, the market’s reluctance to fully value services in SaaS companies can push some founders and CEOs away from […]

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What the Growth in SaaS Means for Your Customers

Jul 25 2018

Jason Lemkin once theorized there are “…100,000+ SaaS apps out there.” Seems impossible until you start to consider that there are 6,500+ marketing technology companies alone. And there are about 800 in the sales tech landscape. What must there be in finance, HR, and operations? And education, productivity, BI, ERP and BPM and on and […]

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