Each year’s agenda is committed to providing insight into current trends, operational best practices, and keys to driving enterprise value – all delivered by top experts in the space. The content is curated and tailored to reflect the interests of our attendees, yielding valuable data, actionable takeaways, and lasting relationships.
October2
October3
October4
Register & Revel — Check in, relax, and enjoy Ross Bridge Resort’s many offerings before the welcome reception
Welcome Reception and Dinner — Cocktails and dinner in the Hoover Ballroom
Life as a CEO When the Music has Stopped
Victor Cheng – President, SaaSCEO.com
Fireside Chats — A highlight every year; hear personal stories from entrepreneurs about successes and challenges in growing, recapping, and selling their companies
Birds of a Feather
Breakfast — Please enjoy breakfast at the clubhouse grill
Morning Trail Run — Enjoy a 4-mile jog along the local trail surrounding Ross Bridge
Golf Skills Challenge — Test your skills at the Robert Trent Jones at Ross Bridge putting green
Morning Yoga — Wake up with a slow-flow yoga session
Morning CrossFit WOD — Break a sweat with a high intensity CrossFit style workout
Opening Remarks and Interactive Kickoff — Hoover Ballroom
Start-up to Billion Plus — How to Achieve Start-up Success Outside Silicon Valley
Shegun Otulana – Founder, TheraNest; CEO, Harmony Venture Labs
The Human Side of a Tech Business — How Taking Care of Your Team and Your Customers Takes Care of Everything Else
Kurt Donnell – President & CEO, FreeStar
Innovate or Evaporate — Embracing AI to Secure and Enhance Your Market Position
Maren Hopkins – Principal, BVP Forge
CEO Blitz Sessions — Hard Hitting Lessons Learned from Your Peers
Networking Buffet Lunch
The Day After — A Founder’s Fears After Investment and Exit
Donny Wyatt – Founder, CoConstruct
Financing M&A in a Turbulent Capital Market —
Exploring Senior Debt, Mezz Financing, and ARR Lending
Capital Expert Panel
How Strategic Buyers Think — A Behind the Scenes Look at Growth by Acquisition
Breakout Discussion Sessions
Wisdom of the Crowd — Real time answers to participant questions from your peers
The Mindless No
Gail & Bruce Montgomery – President and CEO, ExperienceYes
Heads Up Activity
A Case Study in Pricing Strategy
Amara Suebsaeng – Director, TA Associates
Interactive Session
Rest, Recharge, & Connect
Cocktail Reception — Cocktails on the Terrace
Bama Bash — Relax with your peers while enjoying rich Southern cuisine on the Terrace
Buffet Breakfast
Creating Enterprise Value Through Marketing — Lessons Learned From Working with Leading PE Firms and Scaling Their Portfolio Companies
Panel moderated by Shiv Narayanan – CEO, How to SaaS
Lessons Learned in Growing Five Different Start-ups to Billion Plus Companies
Ross Croley – Founder, Greater Sum Ventures
Breakout Discussion Sessions
CEO Stories of Success & Failure — Lessons Learned
Wisdom of the Crowd — Hard-Hitting Lessons Learned from Your Peers
Compensation Drives Behavior — Incentivize Your Team to Get Your Desired Outcome
Michael Weinstein – VP of Business Development, Vista Equity Partners
CEO Blitz Sessions
Investor Panel Lunch & Learn — Financial Investors Share Diligence Secrets, What They Are Looking for in Acquisitions, and Growth Strategies for Their Portfolio Companies
Closing Remarks and Awards
Shuttle available to the Birmingham Shuttlesworth International Airport
Formal events and activities end at 1:45 PM Wednesday afternoon; however attendees are encouraged to stay longer and continue to build relationships,exchange ideas, and enjoy the natural and cultural beauty of the Ross Bridge Golf Resort & Spa.