By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Aug 15 2019
Let’s get another cliché out of the way. Talk is cheap. Hmm. In SaaS that’s actually not so true. A lot of talk gets funded. And a lot of decisions get made based on plans (nice, formalized, talk). From there, a lot of evaluation is done based on reporting data (another form of talk). I […]
Sep 11 2018
SaaS revenue recognition is critical to understanding, managing and valuing the business. Rev rec must be timely, accurate, consistent and auditable to be a reliable management tool. Strategically, deferred revenue has sizable implications on how cash in the business is managed and invested. This is a CEO’s look at revenue recognition, not a CPA’s look […]
Aug 29 2019
If you are in SaaS sales, you know a great demo can make or break your chances of winning the deal. But what you may not know is what actually makes a demo great. Most demos—yes most—are simply terrible. Which is a shame, because giving a killer demo just isn’t that hard. Here’s a quick […]
