By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Jul 01 2021
Guest article by Billy Pritchard, vice president at Founders Advisors. In the world of private capital transactions, deal values and statistics are discussed primarily using the Enterprise Value metric. The term “Enterprise Value” is often defined as the total value ascribed to the business, inclusive of both the company’s equity and the debt used to […]
Feb 19 2019
A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator. Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component. In an ideal world, there is very little […]
Jun 26 2019
This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! LTV:CAC – What is it? Lifetime Value : Customer Acquisition Cost (LTV:CAC) is the measure of return a SaaS business is generating on its customer acquisition spend. This can be thought of as the ROIC (return on invested […]
