By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Sep 06 2018
I was often a self-funded founder whose SaaS growth strategy needed to include profit, as that was how my co-founders and I paid ourselves. When you’re growing a SaaS in a cutthroat sector like martech, taking investment capital out of the growth machine in the form of profit must be done judiciously and intentionally. If […]
Sep 20 2018
Here are 15 questions to ask yourself about your sales organization. These simple questions quickly reveal key strengths, weaknesses, and areas of opportunity. Video transcript: Hi! I’m Anna Talerico with Married2Growth. Let’s talk about the maturity of your sales organization. Because that usually directly translates to your sales efficiency and results. I recently launched a […]
Apr 16 2019
I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a waste […]
