By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Sep 12 2019
I’m working with several companies on the advisory side that have similar marketing challenges around tactics and execution. So, beginning today with SaaS marketing attribution, I’m going to address some of the most common and basic executional failures. The fact is, from CMOs, down to VPs, senior directors, and directors, marketers often have far better intentions than execution. All […]
Jul 01 2021
Guest article by Billy Pritchard, vice president at Founders Advisors. In the world of private capital transactions, deal values and statistics are discussed primarily using the Enterprise Value metric. The term “Enterprise Value” is often defined as the total value ascribed to the business, inclusive of both the company’s equity and the debt used to […]
Aug 27 2019
Agile is great, but we need to continuously process and ingest what we learn. Here’s how. Agile management across the majority of a SaaS organization provides the framework for rapid, innovation, iteration and improvement. Ultimately, the efficiency of that improvement comes down to how well we ingest and distribute what’s being learned — our SaaS learning […]
