By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Sep 05 2019
After 20+ years in software startups I can say I think I know how to stack the chips on the right side of the equation. It’s definitely not a formula, because SaaS companies have specific challenges. But there is a list of SaaS fundamentals that I take for granted. This list ties back to the 80% of a […]
May 03 2023
Unless you are operating your MSP in stealth mode with little to no web presence, odds are that you receive inquiries from private equity groups (PEGs) on a near-daily basis. While this is flattering and can be exciting, it is important to first understand a few basics of how PEGs work, and second, appreciate the […]
Jul 18 2019
A lot of SaaS marketing is made up. The best marketing is not. And the reasons for that may be way deeper than you think. Yes, this is another post espousing the value of authenticity in SaaS marketing. But it’s much more than that. Storytelling in tech marketing is critical because what we’re marketing is often […]
