By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
Aug 01 2018
As the CEO of ion interactive, I began building to be acquired a full five years prior to being acquired. We were in the highly competitive enterprise martech space and needed to: differentiate the company strategically; align the product with the right partners through integrations; audit financials for accuracy and accountability; and evolve operations with […]
Aug 27 2019
Agile is great, but we need to continuously process and ingest what we learn. Here’s how. Agile management across the majority of a SaaS organization provides the framework for rapid, innovation, iteration and improvement. Ultimately, the efficiency of that improvement comes down to how well we ingest and distribute what’s being learned — our SaaS learning […]
