By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
May 02 2019
The theme of my conversations recently seems to be SMB SaaS moving to sell into the enterprise. One question that comes up when planning a move like that is what type of collateral and content is needed to sell to enterprise accounts.I am always pleasantly surprised by the forethought the question demonstrates. While it can seem in the weeds, […]
Nov 08 2023
Founders Advisors recently hosted our ninth annual tech summit, Silicon Y’all. Silicon Y’all is an exclusive gathering of technology entrepreneurs and investors held at the beautiful Ross Bridge Resort & Spa in Birmingham, AL. More than an event, it is an intimate gathering where each participant’s experiences and expertise help shape meaningful conversations and learnings. Kicking […]
Apr 02 2019
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence to innovate […]
