By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Jul 18 2019
A lot of SaaS marketing is made up. The best marketing is not. And the reasons for that may be way deeper than you think. Yes, this is another post espousing the value of authenticity in SaaS marketing. But it’s much more than that. Storytelling in tech marketing is critical because what we’re marketing is often […]
Mar 07 2019
Everything a SaaS CEO does is steeped in urgency. We’re in growing businesses beholden to outpace fast-paced markets. We often run razor thin, allocating as much cash as we can to maximizing our growth rate. But if our outward CEO temperament crosses the line from urgency to stress, bad things happen. Teams lose faith. Investors lose confidence. […]
Feb 28 2019
Sometimes things just fall into place. Like this post. I had nascent inspiration to write it last week, but couldn’t quite find my passion for it. Then I had a couple of clients surface some things that really focused my thoughts on the SaaS CEO role. My personal experience as a tech CEO for 20 years is […]
