By Katie Burns
May 07 2018
CEO, Vertical Alliance Group
Nov 08 2023
Founders Advisors recently hosted our ninth annual tech summit, Silicon Y’all. Silicon Y’all is an exclusive gathering of technology entrepreneurs and investors held at the beautiful Ross Bridge Resort & Spa in Birmingham, AL. More than an event, it is an intimate gathering where each participant’s experiences and expertise help shape meaningful conversations and learnings. Kicking […]
Mar 05 2019
There, I said it. As a SaaS founder who led sales, customer success, product support, and professional services, I fully believed every customer retention issue was squarely on my shoulders. And every customer retention win was because of the product. I LOVED our product and the value it brought to our enterprise customers. I passionately […]
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
