By Katie Burns
May 07 2018
CEO, TicketBiscuit
Apr 02 2019
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence to innovate […]
Aug 01 2023
A common refrain we hear from owners of MSPs is that they’re hesitant to consider bringing on a partner or selling their business when things are going well. We completely understand, as life is easier when you are growing, customers are happy, and margins are strong. However, we’ve also seen the opposite, when a Managed […]
Feb 19 2019
A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator. Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component. In an ideal world, there is very little […]
