Jeff Gale

By Katie Burns

May 07 2018

Jeff Gale

“The caliber of people you meet in this intimate setting is unmatched to any event I’ve been to.”

Jeff Gale

CEO, TicketBiscuit

2018-05-07T09:05:10-05:00

CEO, TicketBiscuit

Related Posts

What to Expect When You Are Expecting SaaS Due Diligence

Apr 18 2019

If you’re expecting to give birth to a deal in SaaS, you’re expecting due diligence. And if you haven’t been through it before, SaaS due diligence may be more burdensome than you might think. Then again, maybe it will be less onerous than you’re expecting. I seriously doubt the latter, but anything is possible. Your […]

Read More…

The 4 P’s of SaaS: People, Product, Playbooks, and Process

Aug 22 2019

When looking at a problem, I have a simple framework for evaluating what’s wrong. Is it People, Product, Playbook or Process (or some combination thereof)? When the 4 P’s are all aligned and functioning well, great performance follows. And if we aren’t hitting numbers or executing well, then something within the 4 P’s isn’t right. […]

Read More…

When SaaS Marketing Segmentation is a Bad Idea

Jan 30 2019

Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]

Read More…