By Katie Burns
May 07 2018
CEO, TicketBiscuit
Mar 28 2019
My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for marketers to […]
Apr 18 2019
If you’re expecting to give birth to a deal in SaaS, you’re expecting due diligence. And if you haven’t been through it before, SaaS due diligence may be more burdensome than you might think. Then again, maybe it will be less onerous than you’re expecting. I seriously doubt the latter, but anything is possible. Your […]
Feb 26 2019
The last couple of weeks have illustrated how challenging it can be for fast-moving companies to fulfill the right SaaS execution priorities. We have a couple of growth-stage clients struggling with it as well as a couple of earlier stage ones. Pretty much everyone says all the right things about prioritization for the business and opportunity costs. But when it […]
