Jeff Gale

By Katie Burns

May 07 2018

Jeff Gale

“The caliber of people you meet in this intimate setting is unmatched to any event I’ve been to.”

Jeff Gale

CEO, TicketBiscuit

2018-05-07T09:05:10-05:00

CEO, TicketBiscuit

Related Posts

How Effective are Your SaaS Learning Loops?

Aug 27 2019

Agile is great, but we need to continuously process and ingest what we learn. Here’s how. Agile management across the majority of a SaaS organization provides the framework for rapid, innovation, iteration and improvement. Ultimately, the efficiency of that improvement comes down to how well we ingest and distribute what’s being learned — our SaaS learning […]

Read More…

When SaaS Marketing Segmentation is a Bad Idea

Jan 30 2019

Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]

Read More…

Selling Martech Means Marketing to Marketers

Mar 28 2019

My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for marketers to […]

Read More…