By Katie Burns
Jun 24 2024
Partner, Jurassic Capital
Aug 06 2019
This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! In today’s digital economy, the ability to identify a target audience, communicate the right message, and convert prospects to customers is critical to any business. The rate at which advertising dollars are shifting to performance-based marketing models is […]
Sep 24 2019
Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]
May 31 2023
Technology Sector Update with Director, Brad Johnson This edition of Founders’ May 2023 SaaS Market Newsletter includes: If you or someone you know have questions regarding anything discussed, or the general SaaS marketplace, please feel free to reach out to Zane Tarence, Partner and Head of Founders’ Tech & Business Services Group. […]
