SaaS services are often devalued. Even recurring services are way down the valuation curve. In some cases, this disdain for services may be warranted. In others, it’s misplaced. SaaS’s dirtiest word isn’t really all that dirty. Unfortunately, the market’s reluctance to fully value services in SaaS companies can push some founders and CEOs away from […]

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When looking at a problem, I have a simple framework for evaluating what’s wrong. Is it People, Product, Playbook or Process (or some combination thereof)? When the 4 P’s are all aligned and functioning well, great performance follows. And if we aren’t hitting numbers or executing well, then something within the 4 P’s isn’t right. […]

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This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! In today’s digital economy, the ability to identify a target audience, communicate the right message, and convert prospects to customers is critical to any business. The rate at which advertising dollars are shifting to performance-based marketing models is […]

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