Gary Lee
By Katie Burns
Jun 24 2024
Gary Lee
Gary Lee
CEO, B2M Solutions
By Katie Burns
Jun 24 2024
CEO, B2M Solutions
CEO, B2M Solutions
Sep 24 2019
Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]
Sep 19 2018
The reason for my recurring love of the institutional readiness topic is that SaaS companies are often overly confident that their perspective on their performance is enough to drive a high valuation. The truth is the opposite. Many SaaS companies aren’t prepared for institutional capital or strategic acquisition. Their lack of institutional readiness will cost them […]
Sep 17 2019
Last week I shared the reasons why your SaaS probably needs a contracts & compliance manager. Hopefully, I made the case and at least inspired you to consider this important role. Here’s more info on how to hire a contracts & compliance manager—what to look for, how to interview and get them up to speed. The characteristics of a great […]