A lot of SaaS marketing is made up. The best marketing is not. And the reasons for that may be way deeper than you think. Yes, this is another post espousing the value of authenticity in SaaS marketing. But it’s much more than that. Storytelling in tech marketing is critical because what we’re marketing is often […]

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I’m working with several companies on the advisory side that have similar marketing challenges around tactics and execution. So, beginning today with SaaS marketing attribution, I’m going to address some of the most common and basic executional failures. The fact is, from CMOs, down to VPs, senior directors, and directors, marketers often have far better intentions than execution. All […]

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This is a guest article from William Short of Founders Advisors. We hope you enjoy it! There have been several studies of the public markets and valuation drivers, all of which typically show a strong correlation between EV/Revenue and revenue growth.  In its 2017 Software Outlook, Credit Suisse finds that revenue growth has the strongest […]

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