Jason Lemkin once theorized there are “…100,000+ SaaS apps out there.” Seems impossible until you start to consider that there are 6,500+ marketing technology companies alone. And there are about 800 in the sales tech landscape. What must there be in finance, HR, and operations? And education, productivity, BI, ERP and BPM and on and […]

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Diligence is grueling and putting much higher demands on the institutional readiness of SaaS companies. Investors, buyers, and bankers want more validation, more interviews, more data, more backup and more assurances that their money is being allocated wisely. Risk mitigation impacts everything. SaaS business processes are more valuable than ever. SaaS Institutional Readiness And that’s just […]

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In the Marketing Technology July 2023 Market Update, we highlight public market trends, M&A activity, and the most active buyers/investors. We also share key performance indicators and valuation trends for three sub-sectors within the MarTech space. We’ve curated the latest market commentary and shared some relevant content published by our team. One piece that we included […]

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