In the Marketing Technology July 2023 Market Update, we highlight public market trends, M&A activity, and the most active buyers/investors. We also share key performance indicators and valuation trends for three sub-sectors within the MarTech space. We’ve curated the latest market commentary and shared some relevant content published by our team. One piece that we included […]

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SaaS services are often devalued. Even recurring services are way down the valuation curve. In some cases, this disdain for services may be warranted. In others, it’s misplaced. SaaS’s dirtiest word isn’t really all that dirty. Unfortunately, the market’s reluctance to fully value services in SaaS companies can push some founders and CEOs away from […]

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I have been thinking a lot about the continuum of maturity in SaaS customer success organizations. It really boils down to degrees of a spectrum ranging from reactive to proactive. Here are the 11 areas I evaluate when assessing a customer success organization for strengths and weaknesses. How well they execute against these usually indicates […]

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