At the 2017 Silicon Y’all SaaS and Digital Media Summit, Matt Hamilton of Summit Partners shared insight into employee incentives as a great method of motivating employees to achieve desired business results. There are various types of incentives, each with its own unique way of influencing employee behavior. When used effectively, these incentives can have a positive […]

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  Here are 15 questions to ask yourself about your sales organization. These simple questions quickly reveal key strengths, weaknesses, and areas of opportunity. Video transcript: Hi!  I’m Anna Talerico with Married2Growth. Let’s talk about the maturity of your sales organization. Because that usually directly translates to your sales efficiency and results. I recently launched a […]

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Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]

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