Last week I shared the reasons why your SaaS probably needs a contracts & compliance manager. Hopefully, I made the case and at least inspired you to consider this important role. Here’s more info on how to hire a contracts & compliance manager—what to look for, how to interview and get them up to speed.  The characteristics of a great […]

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My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for marketers to […]

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Many SaaS companies go through due diligence in a less-than-ideal state. That’s a lot less stressful when you know what that means. A while back I wrote about what to expect in SaaS due diligence and provided an interactive institutional readiness report cardto help you prepare, but today I want to address the consequences of being unprepared […]

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