Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]

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This past Wednesday, SaaSOptics hosted a fantastic conversational webinar with SaaSOptics’ Tim McCormick and Founders Advisors Managing Director and recurring Silicon Y’all mentor Zane Tarence. This 1-hour webinar focused on the 17 top reasons SaaS companies are not investment grade, and consisted of Tarence and McCormick swapping sage advice on overcoming each of the pitfalls mentioned.It can be hard to summarize a presentation this […]

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Many SaaS companies go through due diligence in a less-than-ideal state. That’s a lot less stressful when you know what that means. A while back I wrote about what to expect in SaaS due diligence and provided an interactive institutional readiness report cardto help you prepare, but today I want to address the consequences of being unprepared […]

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