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Why “Enduring” Is a Third Option

Sep 19 2019

This is a guest article by Biso Collective founder and CEO Dave Gray. We hope you enjoy it! I recently had lunch with a former teammate and active participant in our city’s startup ecosystem. During our discussion he asked, “Do you think software companies can really be enduring?” I’m not 100% sure of his perception that led […]

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How to Turn SaaS Revenue Wreckognition into Recognition

Sep 11 2018

SaaS revenue recognition is critical to understanding, managing and valuing the business. Rev rec must be timely, accurate, consistent and auditable to be a reliable management tool. Strategically, deferred revenue has sizable implications on how cash in the business is managed and invested. This is a CEO’s look at revenue recognition, not a CPA’s look […]

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Poor Low-Level SaaS Execution Comes from High-Level Symptoms

Feb 26 2019

The last couple of weeks have illustrated how challenging it can be for fast-moving companies to fulfill the right SaaS execution priorities. We have a couple of growth-stage clients struggling with it as well as a couple of earlier stage ones. Pretty much everyone says all the right things about prioritization for the business and opportunity costs. But when it […]

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