A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator.  Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component.  In an ideal world, there is very little […]

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This past Wednesday, SaaSOptics hosted a fantastic conversational webinar with SaaSOptics’ Tim McCormick and Founders Advisors Managing Director and recurring Silicon Y’all mentor Zane Tarence. This 1-hour webinar focused on the 17 top reasons SaaS companies are not investment grade, and consisted of Tarence and McCormick swapping sage advice on overcoming each of the pitfalls mentioned.It can be hard to summarize a presentation this […]

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The reason for my recurring love of the institutional readiness topic is that SaaS companies are often overly confident that their perspective on their performance is enough to drive a high valuation. The truth is the opposite. Many SaaS companies aren’t prepared for institutional capital or strategic acquisition. Their lack of institutional readiness will cost them […]

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