There, I said it.  As a SaaS founder who led sales, customer success, product support, and professional services, I fully believed every customer retention issue was squarely on my shoulders. And every customer retention win was because of the product.   I LOVED our product and the value it brought to our enterprise customers. I passionately […]

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A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator.  Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component.  In an ideal world, there is very little […]

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Diligence is grueling and putting much higher demands on the institutional readiness of SaaS companies. Investors, buyers, and bankers want more validation, more interviews, more data, more backup and more assurances that their money is being allocated wisely. Risk mitigation impacts everything. SaaS business processes are more valuable than ever. SaaS Institutional Readiness And that’s just […]

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