An often underserved aspect of modern marketing is the formation of a plan and design for the marketing data you need to make the buyer’s journey more relevant and accelerate your deal velocity. Acceleration comes from focusing the right sales and marketing messaging and tactics on the right prospects at the right time. The marketing […]

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Jason Lemkin once theorized there are “…100,000+ SaaS apps out there.” Seems impossible until you start to consider that there are 6,500+ marketing technology companies alone. And there are about 800 in the sales tech landscape. What must there be in finance, HR, and operations? And education, productivity, BI, ERP and BPM and on and […]

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“But how best to accomplish transparency? It’s a delicate balance — you want to keep employees in the loop, but you also want the company to function smoothly.” – TinyPulse Many modern companies, particularly tech startups, have transparency as a core value. Transparency as a core value for all stakeholders including employees, customers, partners, vendors and the […]

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