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Building Your SaaS to be Acquired

Aug 01 2018

As the CEO of ion interactive, I began building to be acquired a full five years prior to being acquired. We were in the highly competitive enterprise martech space and needed to: differentiate the company strategically; align the product with the right partners through integrations; audit financials for accuracy and accountability; and evolve operations with […]

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SaaS Growth Strategy: Investment vs Profit Taking

Sep 06 2018

I was often a self-funded founder whose SaaS growth strategy needed to include profit, as that was how my co-founders and I paid ourselves. When you’re growing a SaaS in a cutthroat sector like martech, taking investment capital out of the growth machine in the form of profit must be done judiciously and intentionally. If […]

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What to Expect When You Are Expecting SaaS Due Diligence

Apr 18 2019

If you’re expecting to give birth to a deal in SaaS, you’re expecting due diligence. And if you haven’t been through it before, SaaS due diligence may be more burdensome than you might think. Then again, maybe it will be less onerous than you’re expecting. I seriously doubt the latter, but anything is possible. Your […]

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