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Perfecting the SDR to AE Handoff

Aug 08 2019

A while back I spoke on a panel at the Salesloft Rainmaker event on the topic of perfecting the handoff of a prospect from the SDR to the AE. The handoff can make or break the sale. This is a topic often left orphaned by sales leaders and something that needs far more attention than it is given. SDRs are […]

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A SaaS Renewal Strategy Starts On Day One

Feb 01 2019

It’s common to design a SaaS renewal process that starts about 90 days before the date of renewal.  It’s common, but that doesn’t make it right, does it? A great, proactive SaaS renewal process really starts the day the customer signs up. And renewal is just really one huge part of the overall initiative to retain customers. Let’s […]

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“Strategic Combinations”: A Hybrid Deal Structure

Apr 06 2023

By: Billy Pritchard As founders begin to consider various capital transactions for their business, they are often focused on two primary deal structures:  1) selling 100% of the business to a strategic buyer, or 2) partnering with a private equity firm through a recapitalization. Depending on the personal objectives of the founders, as well as […]

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