Gary Lee
By Katie Burns
Jun 24 2024
Gary Lee
Gary Lee
CEO, B2M Solutions
By Katie Burns
Jun 24 2024
CEO, B2M Solutions
CEO, B2M Solutions
Feb 12 2019
If you do a search for “SaaS churn reasons” you will see some great articles and pick up some useful advice about combating churn. Many articles will point to “lack of value” as the root of most churn. And they are right. In most cases if a customer doesn’t receive value, they will not continue to use […]
Sep 24 2019
Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]
Sep 05 2018
Zane Tarence, Managing Director of Founders Advisors, was recently featured on the How to SaaS podcast. During the episode, Zane discussed the 5 critical factors private equity investors analyze when investing in SaaS companies. How To SaaS is a go-to podcast for growing your cloud software company. The host, Shiv Narayanan, is also CMO of Wild Apricot, […]