I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a waste […]

Read More…

I was often a self-funded founder whose SaaS growth strategy needed to include profit, as that was how my co-founders and I paid ourselves. When you’re growing a SaaS in a cutthroat sector like martech, taking investment capital out of the growth machine in the form of profit must be done judiciously and intentionally. If […]

Read More…

This is a guest article from Founders Advisors President and COO Wesley Legg. We hope you enjoy it! Cash is King, however, the highest offer doesn’t always seal the deal. This is especially the case when the seller is a founder-based company, i.e., the seller is the founder or an heir of the founder. Founders, of course, […]

Read More…