October 7th– 9th Founders Advisors held its annual SaaS and Internet Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in our very own Birmingham, Alabama. The Founders team hosted more than sixty CEOs and leaders of top SaaS and Internet companies to provide learned practices and engage in strategic discussions involving growth, […]

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Some SaaS companies start by selling to the SMB market and evolve to sell to the enterprise at some point. Often this move is a planned strategy. And other times, it’s more accidental. Enterprise customers actually lead you there. You’re targeting small and mid-sized businesses and suddenly you notice that you have some Fortune 1,000 […]

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A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator.  Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component.  In an ideal world, there is very little […]

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