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A/B Testing Myths and Quagmires

Apr 16 2019

I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a waste […]

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A SaaS Renewal Strategy Starts On Day One

Feb 01 2019

It’s common to design a SaaS renewal process that starts about 90 days before the date of renewal.  It’s common, but that doesn’t make it right, does it? A great, proactive SaaS renewal process really starts the day the customer signs up. And renewal is just really one huge part of the overall initiative to retain customers. Let’s […]

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What to Expect When Transacting – Managing the Emotions of a Process

Aug 09 2023

As founders begin to pursue a sellside transaction process, it is important to understand the various phases of process execution and the emotional cycles that will most likely come with each phase. Our team is a firm believer that, often, the most value we can add to these processes is helping manage the founders’ emotions […]

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