Unless you are operating your MSP in stealth mode with little to no web presence, odds are that you receive inquiries from private equity groups (PEGs) on a near-daily basis. While this is flattering and can be exciting, it is important to first understand a few basics of how PEGs work, and second, appreciate the […]

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Last week I shared the reasons why your SaaS probably needs a contracts & compliance manager. Hopefully, I made the case and at least inspired you to consider this important role. Here’s more info on how to hire a contracts & compliance manager—what to look for, how to interview and get them up to speed.  The characteristics of a great […]

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A lot of SaaS marketing is made up. The best marketing is not. And the reasons for that may be way deeper than you think. Yes, this is another post espousing the value of authenticity in SaaS marketing. But it’s much more than that. Storytelling in tech marketing is critical because what we’re marketing is often […]

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