Founders Advisors recently hosted our ninth annual tech summit, Silicon Y’all. Silicon Y’all is an exclusive gathering of technology entrepreneurs and investors held at the beautiful Ross Bridge Resort & Spa in Birmingham, AL. More than an event, it is an intimate gathering where each participant’s experiences and expertise help shape meaningful conversations and learnings. Kicking […]

Read More…

A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator.  Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component.  In an ideal world, there is very little […]

Read More…

This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! In today’s digital economy, the ability to identify a target audience, communicate the right message, and convert prospects to customers is critical to any business. The rate at which advertising dollars are shifting to performance-based marketing models is […]

Read More…