Gary Lee
By Katie Burns
Jun 24 2024
Gary Lee
Gary Lee
CEO, B2M Solutions
By Katie Burns
Jun 24 2024
CEO, B2M Solutions
CEO, B2M Solutions
Mar 19 2019
Active SaaS Product Strategy Proves Value We’ve all subscribed to passive SaaS products that may be cool, but never become indispensable. It’s likely you’ve also used at least one active SaaS product that goes out of its way to shove its value in your face. And if that active SaaS was actually valuable, then it’s likely it became indispensable in the […]
Oct 24 2023
By: William Short If you are the owner or operator of a SaaS business, customer acquisition efficiency is a critical metric that can make or break your business. Efficient customer acquisition ensures that you are growing your customer base in a cost-effective manner, and with the market continuing to emphasize and value profitability and growth efficiency […]
Jun 26 2019
This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! LTV:CAC – What is it? Lifetime Value : Customer Acquisition Cost (LTV:CAC) is the measure of return a SaaS business is generating on its customer acquisition spend. This can be thought of as the ROIC (return on invested […]