In the Marketing Technology July 2023 Market Update, we highlight public market trends, M&A activity, and the most active buyers/investors. We also share key performance indicators and valuation trends for three sub-sectors within the MarTech space. We’ve curated the latest market commentary and shared some relevant content published by our team. One piece that we included […]

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Active SaaS Product Strategy Proves Value We’ve all subscribed to passive SaaS products that may be cool, but never become indispensable. It’s likely you’ve also used at least one active SaaS product that goes out of its way to shove its value in your face. And if that active SaaS was actually valuable, then it’s likely it became indispensable in the […]

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It’s an exciting time to be in SaaS, and opportunity is everywhere. But there are also a lot of uniquely modern customer challenges to overcome. It’s important that leaders acknowledge, and address these challenges head-on both in their strategies and in the day-to-day tactics of running their companies. Rather than brush these under the rug […]

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