I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a waste […]

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In this edition of Founder’s Managed IT Services Q1 2023 Update, our team provides valuable insights from the marketplace based on the first quarter. Despite the continued broader macro noise and uncertainty associated with interest rate increases, banking failures, geopolitical conflict, etc., MSP and IT Services M&A remained steady during 2023 Q1. Roughly 170 M&A transactions […]

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By: William Short If you are the owner or operator of a SaaS business, customer acquisition efficiency is a critical metric that can make or break your business. Efficient customer acquisition ensures that you are growing your customer base in a cost-effective manner, and with the market continuing to emphasize and value profitability and growth efficiency […]

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