By: Billy Pritchard As founders begin to consider various capital transactions for their business, they are often focused on two primary deal structures:  1) selling 100% of the business to a strategic buyer, or 2) partnering with a private equity firm through a recapitalization. Depending on the personal objectives of the founders, as well as […]

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While I believe high customer retention (and/or low revenue & customer churn, depending how you prefer to frame it) takes a village that touches all aspects of the company…I also believe that sales plays a big role. Particularly when it comes to setting customer expectations. If you have a sales team that routinely overpromises, you are […]

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I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence to innovate […]

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