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Selling Martech Means Marketing to Marketers

Mar 28 2019

My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for marketers to […]

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Managed IT Services Update: Q1 2023

May 18 2023

In this edition of Founder’s Managed IT Services Q1 2023 Update, our team provides valuable insights from the marketplace based on the first quarter. Despite the continued broader macro noise and uncertainty associated with interest rate increases, banking failures, geopolitical conflict, etc., MSP and IT Services M&A remained steady during 2023 Q1. Roughly 170 M&A transactions […]

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Sales, Marketing and Product Converge to Capture SaaS Customer Attention

Mar 26 2019

It’s an exciting time to be in SaaS, and opportunity is everywhere. But there are also a lot of uniquely modern customer challenges to overcome. It’s important that leaders acknowledge, and address these challenges head-on both in their strategies and in the day-to-day tactics of running their companies. Rather than brush these under the rug […]

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