After 20+ years in software startups I can say I think I know how to stack the chips on the right side of the equation. It’s definitely not a formula, because SaaS companies have specific challenges. But there is a list of SaaS fundamentals that I take for granted. This list ties back to the 80% of a […]

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Sometimes big questions get floated like, “What is the meaning of life?”, “What’s my passion?” or “How can we reduce our SaaS customer churn?” If you have ever dealt with customer churn, reduced customer churn, worked in customer success or run a SaaS company, you know the enormity of this question.  It takes a village to […]

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If you do a search for “SaaS churn reasons” you will see some great articles and pick up some useful advice about combating churn. Many articles will point to “lack of value” as the root of most churn. And they are right. In most cases if a customer doesn’t receive value, they will not continue to use […]

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