An often underserved aspect of modern marketing is the formation of a plan and design for the marketing data you need to make the buyer’s journey more relevant and accelerate your deal velocity. Acceleration comes from focusing the right sales and marketing messaging and tactics on the right prospects at the right time. The marketing […]

Read More…

Some SaaS companies start by selling to the SMB market and evolve to sell to the enterprise at some point. Often this move is a planned strategy. And other times, it’s more accidental. Enterprise customers actually lead you there. You’re targeting small and mid-sized businesses and suddenly you notice that you have some Fortune 1,000 […]

Read More…

This is a guest article from Founders Advisors President and COO Wesley Legg. We hope you enjoy it! For most people the steps to selling their company are not that well known. Yet there is proven methodology that, when followed, increases the likelihood of a company obtaining a premium value and getting a deal done. […]

Read More…