As the CEO of ion interactive, I began building to be acquired a full five years prior to being acquired. We were in the highly competitive enterprise martech space and needed to: differentiate the company strategically; align the product with the right partners through integrations; audit financials for accuracy and accountability; and evolve operations with […]

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A lot of SaaS marketing is made up. The best marketing is not. And the reasons for that may be way deeper than you think. Yes, this is another post espousing the value of authenticity in SaaS marketing. But it’s much more than that. Storytelling in tech marketing is critical because what we’re marketing is often […]

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Even experienced leaders can easily forget that one voice shouldn’t drive change. I try and write from recent inspiration and this post is far from an exception. Over the last few weeks, several of the CEOs we work with have all reinforced the problem of the lone voice driving change, which is a symptom of mismanagement of […]

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