By: Billy Pritchard As founders begin to consider various capital transactions for their business, they are often focused on two primary deal structures:  1) selling 100% of the business to a strategic buyer, or 2) partnering with a private equity firm through a recapitalization. Depending on the personal objectives of the founders, as well as […]

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I was often a self-funded founder whose SaaS growth strategy needed to include profit, as that was how my co-founders and I paid ourselves. When you’re growing a SaaS in a cutthroat sector like martech, taking investment capital out of the growth machine in the form of profit must be done judiciously and intentionally. If […]

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A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator.  Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component.  In an ideal world, there is very little […]

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