Return to Blog

Marketing Technology July 2023 Market Update

By Katie Burns

Jul 13 2023

In the Marketing Technology July 2023 Market Update, we highlight public market trends, M&A activity, and the most active buyers/investors. We also share key performance indicators and valuation trends for three sub-sectors within the MarTech space.

We’ve curated the latest market commentary and shared some relevant content published by our team. One piece that we included addresses how we encourage entrepreneurs to handle inbound emails and calls from private equity firms. The article provides context on how PE firms operate along with a few tips on building a process for managing these solicitations.

If you or someone you know has questions about the MarTech sector, valuations, a potential transaction process, please feel free to reach out to Brad Johnson at bjohnson@foundersib.com.

Uncategorized,

Related Posts

The Power of SaaS Storytelling Versus Storymaking

Jul 18 2019

A lot of SaaS marketing is made up. The best marketing is not. And the reasons for that may be way deeper than you think. Yes, this is another post espousing the value of authenticity in SaaS marketing. But it’s much more than that. Storytelling in tech marketing is critical because what we’re marketing is often […]

Read More…

Read More

Institutional Readiness Begins with Process

Aug 27 2018

Diligence is grueling and putting much higher demands on the institutional readiness of SaaS companies. Investors, buyers, and bankers want more validation, more interviews, more data, more backup and more assurances that their money is being allocated wisely. Risk mitigation impacts everything. SaaS business processes are more valuable than ever. SaaS Institutional Readiness And that’s just […]

Read More…

Read More

Sales, Marketing and Product Converge to Capture SaaS Customer Attention

Mar 26 2019

It’s an exciting time to be in SaaS, and opportunity is everywhere. But there are also a lot of uniquely modern customer challenges to overcome. It’s important that leaders acknowledge, and address these challenges head-on both in their strategies and in the day-to-day tactics of running their companies. Rather than brush these under the rug […]

Read More…

Read More