Ross Croley
By Katie Burns
May 21 2018
Ross Croley
Ross Croley
Founder, Greater Sum Ventures
By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Founder, Greater Sum Ventures
Sep 12 2019
I’m working with several companies on the advisory side that have similar marketing challenges around tactics and execution. So, beginning today with SaaS marketing attribution, I’m going to address some of the most common and basic executional failures. The fact is, from CMOs, down to VPs, senior directors, and directors, marketers often have far better intentions than execution. All […]
Jul 09 2019
This is a guest article from William Short of Founders Advisors. We hope you enjoy it! There have been several studies of the public markets and valuation drivers, all of which typically show a strong correlation between EV/Revenue and revenue growth. In its 2017 Software Outlook, Credit Suisse finds that revenue growth has the strongest […]
Mar 12 2019
I’m a huge proponent of agile management being applied to growing technology companies. But there are many ways to execute against those principles. And some agile SaaS management devolves into plain chaos. In fact, in those cases, calling it agile management is a misnomer — and the lack of leadership becomes glaringly apparent. Over the last couple […]