Ross Croley

By Katie Burns

May 21 2018

Ross Croley

“Prior to coming to these events, I had never had any interaction with private equity, so being able to actually meet the people and spend more than an hour in a meeting with them, and getting to know them on a personal level is helpful to see that they’re real people and they’re great for business.”

Ross Croley

Founder, Greater Sum Ventures

2018-05-21T15:09:26-05:00

Founder, Greater Sum Ventures

Related Posts

What to Expect When Transacting – Managing the Emotions of a Process

Aug 09 2023

As founders begin to pursue a sellside transaction process, it is important to understand the various phases of process execution and the emotional cycles that will most likely come with each phase. Our team is a firm believer that, often, the most value we can add to these processes is helping manage the founders’ emotions […]

Read More…

SaaS’s Dirty Word: Services

Aug 15 2018

SaaS services are often devalued. Even recurring services are way down the valuation curve. In some cases, this disdain for services may be warranted. In others, it’s misplaced. SaaS’s dirtiest word isn’t really all that dirty. Unfortunately, the market’s reluctance to fully value services in SaaS companies can push some founders and CEOs away from […]

Read More…

6 Ways to Create a Culture of Customer Success

Sep 10 2019

As the leader of the customer-facing parts of a SaaS organization, I was quick to take accountability and responsibility for “customer success”, which of course really meant customer retention. It took me many years to realize how flawed my thinking was and to come to understand that Customer Success is bigger than any single department. […]

Read More…