By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Apr 02 2019
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence to innovate […]
Aug 13 2019
This is a guest article from Founders Advisors Managing Director Mike McCraw. We hope you enjoy it! A lifestyle company is a business operated with the purpose of providing a level of income or particular lifestyle for its Founder. There is nothing wrong with having a lifestyle company, but the founder/entrepreneur must understand that the […]
May 02 2019
The theme of my conversations recently seems to be SMB SaaS moving to sell into the enterprise. One question that comes up when planning a move like that is what type of collateral and content is needed to sell to enterprise accounts.I am always pleasantly surprised by the forethought the question demonstrates. While it can seem in the weeds, […]
