By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Feb 12 2019
If you do a search for “SaaS churn reasons” you will see some great articles and pick up some useful advice about combating churn. Many articles will point to “lack of value” as the root of most churn. And they are right. In most cases if a customer doesn’t receive value, they will not continue to use […]
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
Nov 08 2023
Founders Advisors recently hosted our ninth annual tech summit, Silicon Y’all. Silicon Y’all is an exclusive gathering of technology entrepreneurs and investors held at the beautiful Ross Bridge Resort & Spa in Birmingham, AL. More than an event, it is an intimate gathering where each participant’s experiences and expertise help shape meaningful conversations and learnings. Kicking […]
