By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Aug 06 2019
This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! In today’s digital economy, the ability to identify a target audience, communicate the right message, and convert prospects to customers is critical to any business. The rate at which advertising dollars are shifting to performance-based marketing models is […]
Jul 13 2023
In the Marketing Technology July 2023 Market Update, we highlight public market trends, M&A activity, and the most active buyers/investors. We also share key performance indicators and valuation trends for three sub-sectors within the MarTech space. We’ve curated the latest market commentary and shared some relevant content published by our team. One piece that we included […]
Mar 14 2019
What happens if a customer asks to pause their subscription? It’s something founders and executives don’t normally think about as they plan their SaaS pricing, packaging, terms & conditions, and cancellation processes. A request to pause a customer’s subscription is a bummer, of course. It’s a ding to your MRR, and who even knows how to account […]
