By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Mar 26 2019
It’s an exciting time to be in SaaS, and opportunity is everywhere. But there are also a lot of uniquely modern customer challenges to overcome. It’s important that leaders acknowledge, and address these challenges head-on both in their strategies and in the day-to-day tactics of running their companies. Rather than brush these under the rug […]
Apr 25 2019
Some SaaS companies start by selling to the SMB market and evolve to sell to the enterprise at some point. Often this move is a planned strategy. And other times, it’s more accidental. Enterprise customers actually lead you there. You’re targeting small and mid-sized businesses and suddenly you notice that you have some Fortune 1,000 […]
Aug 27 2018
Diligence is grueling and putting much higher demands on the institutional readiness of SaaS companies. Investors, buyers, and bankers want more validation, more interviews, more data, more backup and more assurances that their money is being allocated wisely. Risk mitigation impacts everything. SaaS business processes are more valuable than ever. SaaS Institutional Readiness And that’s just […]
