By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Apr 16 2019
I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a waste […]
Aug 22 2019
When looking at a problem, I have a simple framework for evaluating what’s wrong. Is it People, Product, Playbook or Process (or some combination thereof)? When the 4 P’s are all aligned and functioning well, great performance follows. And if we aren’t hitting numbers or executing well, then something within the 4 P’s isn’t right. […]
Jul 05 2019
Many SaaS companies go through due diligence in a less-than-ideal state. That’s a lot less stressful when you know what that means. A while back I wrote about what to expect in SaaS due diligence and provided an interactive institutional readiness report cardto help you prepare, but today I want to address the consequences of being unprepared […]
