By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Feb 22 2019
This past Wednesday, SaaSOptics hosted a fantastic conversational webinar with SaaSOptics’ Tim McCormick and Founders Advisors Managing Director and recurring Silicon Y’all mentor Zane Tarence. This 1-hour webinar focused on the 17 top reasons SaaS companies are not investment grade, and consisted of Tarence and McCormick swapping sage advice on overcoming each of the pitfalls mentioned.It can be hard to summarize a presentation this […]
Apr 06 2023
By: Billy Pritchard As founders begin to consider various capital transactions for their business, they are often focused on two primary deal structures: 1) selling 100% of the business to a strategic buyer, or 2) partnering with a private equity firm through a recapitalization. Depending on the personal objectives of the founders, as well as […]
Apr 02 2019
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence to innovate […]
