By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Apr 11 2019
When we think about the stages of a recruiting, we all probably have a similar idea of that process. Resume screen, phone screen, in-person interview, 2nd round in-person interview, offer letter, reference checks, offer acceptance, and new employee onboarding. Some companies stick a few other steps here and there (like a sample presentation for sales […]
Aug 01 2019
Even experienced leaders can easily forget that one voice shouldn’t drive change. I try and write from recent inspiration and this post is far from an exception. Over the last few weeks, several of the CEOs we work with have all reinforced the problem of the lone voice driving change, which is a symptom of mismanagement of […]
Sep 24 2019
Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]
