Ross Croley

By Katie Burns

May 21 2018

Ross Croley

“Prior to coming to these events, I had never had any interaction with private equity, so being able to actually meet the people and spend more than an hour in a meeting with them, and getting to know them on a personal level is helpful to see that they’re real people and they’re great for business.”

Ross Croley

Founder, Greater Sum Ventures

2018-05-21T15:09:26-05:00

Founder, Greater Sum Ventures

Related Posts

What the Growth in SaaS Means for Your Customers

Jul 25 2018

Jason Lemkin once theorized there are “…100,000+ SaaS apps out there.” Seems impossible until you start to consider that there are 6,500+ marketing technology companies alone. And there are about 800 in the sales tech landscape. What must there be in finance, HR, and operations? And education, productivity, BI, ERP and BPM and on and […]

Read More…

Managing Buyer Expectations is Key to High SaaS Customer Retention

Mar 26 2019

While I believe high customer retention (and/or low revenue & customer churn, depending how you prefer to frame it) takes a village that touches all aspects of the company…I also believe that sales plays a big role. Particularly when it comes to setting customer expectations. If you have a sales team that routinely overpromises, you are […]

Read More…

Poor Low-Level SaaS Execution Comes from High-Level Symptoms

Feb 26 2019

The last couple of weeks have illustrated how challenging it can be for fast-moving companies to fulfill the right SaaS execution priorities. We have a couple of growth-stage clients struggling with it as well as a couple of earlier stage ones. Pretty much everyone says all the right things about prioritization for the business and opportunity costs. But when it […]

Read More…