By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Feb 01 2019
It’s common to design a SaaS renewal process that starts about 90 days before the date of renewal. It’s common, but that doesn’t make it right, does it? A great, proactive SaaS renewal process really starts the day the customer signs up. And renewal is just really one huge part of the overall initiative to retain customers. Let’s […]
Sep 12 2019
I’m working with several companies on the advisory side that have similar marketing challenges around tactics and execution. So, beginning today with SaaS marketing attribution, I’m going to address some of the most common and basic executional failures. The fact is, from CMOs, down to VPs, senior directors, and directors, marketers often have far better intentions than execution. All […]
Sep 05 2018
Zane Tarence, Managing Director of Founders Advisors, was recently featured on the How to SaaS podcast. During the episode, Zane discussed the 5 critical factors private equity investors analyze when investing in SaaS companies. How To SaaS is a go-to podcast for growing your cloud software company. The host, Shiv Narayanan, is also CMO of Wild Apricot, […]
