By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
Dec 14 2019
October 7th– 9th Founders Advisors held its annual SaaS and Internet Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in our very own Birmingham, Alabama. The Founders team hosted more than sixty CEOs and leaders of top SaaS and Internet companies to provide learned practices and engage in strategic discussions involving growth, […]
Aug 02 2023
As a Managed Services Provider (MSP), your goal is to provide efficient IT services and support to your clients while maintaining a profitable and sustainable business. While client retention and growth are two major factors in determining the valuation of a business, there are certain situations where it might be better to fire or not […]
