Ross Croley

By Katie Burns

May 21 2018

Ross Croley

“Prior to coming to these events, I had never had any interaction with private equity, so being able to actually meet the people and spend more than an hour in a meeting with them, and getting to know them on a personal level is helpful to see that they’re real people and they’re great for business.”

Ross Croley

Founder, Greater Sum Ventures

2018-05-21T15:09:26-05:00

Founder, Greater Sum Ventures

Related Posts

SaaS Growth Strategy: Investment vs Profit Taking

Sep 06 2018

I was often a self-funded founder whose SaaS growth strategy needed to include profit, as that was how my co-founders and I paid ourselves. When you’re growing a SaaS in a cutthroat sector like martech, taking investment capital out of the growth machine in the form of profit must be done judiciously and intentionally. If […]

Read More…

Why “Enduring” Is a Third Option

Sep 19 2019

This is a guest article by Biso Collective founder and CEO Dave Gray. We hope you enjoy it! I recently had lunch with a former teammate and active participant in our city’s startup ecosystem. During our discussion he asked, “Do you think software companies can really be enduring?” I’m not 100% sure of his perception that led […]

Read More…

The Essential Metrics for a Sales-Driven SaaS Company

Aug 06 2018

More than any other department, sales relies on tracking and measuring. And with all the new insights available from sales enablement technology, we can easily overload ourselves with data and reports. That’s why when looking at SaaS sales metrics, I try to keep reporting simple so we can focus on what matters most. I also […]

Read More…