Ross Croley
By Katie Burns
May 21 2018
Ross Croley
Ross Croley
Founder, Greater Sum Ventures
By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Founder, Greater Sum Ventures
Aug 27 2019
Agile is great, but we need to continuously process and ingest what we learn. Here’s how. Agile management across the majority of a SaaS organization provides the framework for rapid, innovation, iteration and improvement. Ultimately, the efficiency of that improvement comes down to how well we ingest and distribute what’s being learned — our SaaS learning […]
Aug 20 2019
If your teams don’t understand and believe in your data, they won’t leap with you. I’m a huge practitioner of data-driven SaaS management. I believe that almost everything in a SaaS business can and should be measured. But there are two important caveats to measurement that I’ve recently seen overlooked. First, the data you use for […]
Jun 26 2019
This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! LTV:CAC – What is it? Lifetime Value : Customer Acquisition Cost (LTV:CAC) is the measure of return a SaaS business is generating on its customer acquisition spend. This can be thought of as the ROIC (return on invested […]