By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Jun 28 2023
Working capital is a crucial financial metric that measures an MSP’s ability to meet its short-term obligations and fund its daily operations. For any IT Services company, working capital plays a vital role in ensuring smooth service delivery, managing cash flow, and funding growth opportunities. When selling a company, it is fundamental for MSPs to […]
Apr 23 2019
I love plans: whether they’re formal and detailed or quickly scribbled on a napkin during a moment of inspiration. However, I know my love of planning puts me in the minority. Let’s be honest, most companies and managers say they plan….but it’s one of those things that doesn’t actually happen regularly and is usually ineffective. Plans get […]
Jul 18 2019
A lot of SaaS marketing is made up. The best marketing is not. And the reasons for that may be way deeper than you think. Yes, this is another post espousing the value of authenticity in SaaS marketing. But it’s much more than that. Storytelling in tech marketing is critical because what we’re marketing is often […]
