By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Sep 20 2018
Here are 15 questions to ask yourself about your sales organization. These simple questions quickly reveal key strengths, weaknesses, and areas of opportunity. Video transcript: Hi! I’m Anna Talerico with Married2Growth. Let’s talk about the maturity of your sales organization. Because that usually directly translates to your sales efficiency and results. I recently launched a […]
Sep 17 2019
Last week I shared the reasons why your SaaS probably needs a contracts & compliance manager. Hopefully, I made the case and at least inspired you to consider this important role. Here’s more info on how to hire a contracts & compliance manager—what to look for, how to interview and get them up to speed. The characteristics of a great […]
Sep 24 2019
Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]
