Ross Croley

By Katie Burns

May 21 2018

Ross Croley

“Prior to coming to these events, I had never had any interaction with private equity, so being able to actually meet the people and spend more than an hour in a meeting with them, and getting to know them on a personal level is helpful to see that they’re real people and they’re great for business.”

Ross Croley

Founder, Greater Sum Ventures

2018-05-21T15:09:26-05:00

Founder, Greater Sum Ventures

Related Posts

SaaS Marketing Tactics Series: Content Marketing Asset Tracking

Sep 24 2019

Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]

Read More…

Interview SaaS Sales Reps the Same Way Your Buyers Buy

Apr 11 2019

When we think about the stages of a recruiting, we all probably have a similar idea of that process. Resume screen, phone screen, in-person interview, 2nd round in-person interview, offer letter, reference checks, offer acceptance, and new employee onboarding. Some companies stick a few other steps here and there (like a sample presentation for sales […]

Read More…

Marketing Technology July 2023 Market Update

Jul 13 2023

In the Marketing Technology July 2023 Market Update, we highlight public market trends, M&A activity, and the most active buyers/investors. We also share key performance indicators and valuation trends for three sub-sectors within the MarTech space. We’ve curated the latest market commentary and shared some relevant content published by our team. One piece that we included […]

Read More…