By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Jul 02 2019
This is a guest article from Founders Advisors President and COO Wesley Legg. We hope you enjoy it! For most people the steps to selling their company are not that well known. Yet there is proven methodology that, when followed, increases the likelihood of a company obtaining a premium value and getting a deal done. […]
Apr 02 2019
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence to innovate […]
Aug 06 2019
This is a guest article from Founders Advisors Vice President Brad Johnson. We hope you enjoy it! In today’s digital economy, the ability to identify a target audience, communicate the right message, and convert prospects to customers is critical to any business. The rate at which advertising dollars are shifting to performance-based marketing models is […]
