By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Sep 12 2019
I’m working with several companies on the advisory side that have similar marketing challenges around tactics and execution. So, beginning today with SaaS marketing attribution, I’m going to address some of the most common and basic executional failures. The fact is, from CMOs, down to VPs, senior directors, and directors, marketers often have far better intentions than execution. All […]
Aug 15 2019
Let’s get another cliché out of the way. Talk is cheap. Hmm. In SaaS that’s actually not so true. A lot of talk gets funded. And a lot of decisions get made based on plans (nice, formalized, talk). From there, a lot of evaluation is done based on reporting data (another form of talk). I […]
Jul 23 2019
This is a guest article from Founders Advisors Director Chris Weingartner. We hope you enjoy it! Across all the deals we’ve done, there is likely no larger deterrent to both a premium valuation and a smooth closing than a company that doesn’t have clean financials. We certainly can be empathetic for companies that have not […]
