By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Sep 24 2019
Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]
Jul 02 2019
This is a guest article from Founders Advisors President and COO Wesley Legg. We hope you enjoy it! For most people the steps to selling their company are not that well known. Yet there is proven methodology that, when followed, increases the likelihood of a company obtaining a premium value and getting a deal done. […]
Apr 06 2023
By: Billy Pritchard As founders begin to consider various capital transactions for their business, they are often focused on two primary deal structures: 1) selling 100% of the business to a strategic buyer, or 2) partnering with a private equity firm through a recapitalization. Depending on the personal objectives of the founders, as well as […]
