By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Oct 24 2023
By: William Short If you are the owner or operator of a SaaS business, customer acquisition efficiency is a critical metric that can make or break your business. Efficient customer acquisition ensures that you are growing your customer base in a cost-effective manner, and with the market continuing to emphasize and value profitability and growth efficiency […]
Aug 09 2023
As founders begin to pursue a sellside transaction process, it is important to understand the various phases of process execution and the emotional cycles that will most likely come with each phase. Our team is a firm believer that, often, the most value we can add to these processes is helping manage the founders’ emotions […]
Apr 16 2019
I love testing. I tested everything I could for the last 11 years or so. As a bootstrapped SaaS CEO masquerading as a CMO, testing was the motherload of certainty that helped us waste less capital. But there are some A/B testing misconceptions I feel compelled to share. There are situations in which testing is a waste […]
