Ross Croley
By Katie Burns
May 21 2018
Ross Croley
Ross Croley
Founder, Greater Sum Ventures
By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Founder, Greater Sum Ventures
Aug 01 2018
As the CEO of ion interactive, I began building to be acquired a full five years prior to being acquired. We were in the highly competitive enterprise martech space and needed to: differentiate the company strategically; align the product with the right partners through integrations; audit financials for accuracy and accountability; and evolve operations with […]
Sep 20 2018
Here are 15 questions to ask yourself about your sales organization. These simple questions quickly reveal key strengths, weaknesses, and areas of opportunity. Video transcript: Hi! I’m Anna Talerico with Married2Growth. Let’s talk about the maturity of your sales organization. Because that usually directly translates to your sales efficiency and results. I recently launched a […]
Sep 06 2018
I was often a self-funded founder whose SaaS growth strategy needed to include profit, as that was how my co-founders and I paid ourselves. When you’re growing a SaaS in a cutthroat sector like martech, taking investment capital out of the growth machine in the form of profit must be done judiciously and intentionally. If […]