Ross Croley

By Katie Burns

May 21 2018

Ross Croley

“Prior to coming to these events, I had never had any interaction with private equity, so being able to actually meet the people and spend more than an hour in a meeting with them, and getting to know them on a personal level is helpful to see that they’re real people and they’re great for business.”

Ross Croley

Founder, Greater Sum Ventures

2018-05-21T15:09:26-05:00

Founder, Greater Sum Ventures

Related Posts

Managing Buyer Expectations is Key to High SaaS Customer Retention

Mar 26 2019

While I believe high customer retention (and/or low revenue & customer churn, depending how you prefer to frame it) takes a village that touches all aspects of the company…I also believe that sales plays a big role. Particularly when it comes to setting customer expectations. If you have a sales team that routinely overpromises, you are […]

Read More…

The Customer Isn’t Always Right – When to Fire a Challenging Client

Aug 02 2023

As a Managed Services Provider (MSP), your goal is to provide efficient IT services and support to your clients while maintaining a profitable and sustainable business. While client retention and growth are two major factors in determining the valuation of a business, there are certain situations where it might be better to fire or not […]

Read More…

Slow SaaS Customer Onboarding? Get Creative.

Feb 19 2019

A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator.  Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component.  In an ideal world, there is very little […]

Read More…