By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Mar 07 2019
Everything a SaaS CEO does is steeped in urgency. We’re in growing businesses beholden to outpace fast-paced markets. We often run razor thin, allocating as much cash as we can to maximizing our growth rate. But if our outward CEO temperament crosses the line from urgency to stress, bad things happen. Teams lose faith. Investors lose confidence. […]
Mar 12 2019
I’m a huge proponent of agile management being applied to growing technology companies. But there are many ways to execute against those principles. And some agile SaaS management devolves into plain chaos. In fact, in those cases, calling it agile management is a misnomer — and the lack of leadership becomes glaringly apparent. Over the last couple […]
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
