By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
Mar 26 2019
While I believe high customer retention (and/or low revenue & customer churn, depending how you prefer to frame it) takes a village that touches all aspects of the company…I also believe that sales plays a big role. Particularly when it comes to setting customer expectations. If you have a sales team that routinely overpromises, you are […]
Jul 11 2019
I’ve been interviewing a lot of candidates for Director of Sales lately, and there is one question I always ask. “What will you focus on in your first 90 days?”. Of course, the obvious answer is “results”, but there is a lot more to it than that. There isn’t one right answer to this question. […]
