By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Feb 01 2019
It’s common to design a SaaS renewal process that starts about 90 days before the date of renewal. It’s common, but that doesn’t make it right, does it? A great, proactive SaaS renewal process really starts the day the customer signs up. And renewal is just really one huge part of the overall initiative to retain customers. Let’s […]
Mar 21 2019
An often underserved aspect of modern marketing is the formation of a plan and design for the marketing data you need to make the buyer’s journey more relevant and accelerate your deal velocity. Acceleration comes from focusing the right sales and marketing messaging and tactics on the right prospects at the right time. The marketing […]
Jul 30 2019
At our recent Silicon Y’all SaaS and Digital Media Summit, Matt Hamilton of Summit Partners shared insight into employee incentives as a great method of motivating employees to achieve desired business results. There are various types of incentives, each with its own unique way of influencing employee behavior. When used effectively, these incentives can have […]
