By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
Apr 02 2019
I spent a decade marketing an enterprise SaaS platform to marketing leaders at companies like FedEx, Dell, GE and Salesforce. During that time I experimented with thousands of versions of product messaging. The vast majority of these enterprise SaaS product marketing tests were empirical and allowed to reach statistical significance. Testing certainty gave me the confidence to innovate […]
Mar 12 2019
I’m a huge proponent of agile management being applied to growing technology companies. But there are many ways to execute against those principles. And some agile SaaS management devolves into plain chaos. In fact, in those cases, calling it agile management is a misnomer — and the lack of leadership becomes glaringly apparent. Over the last couple […]
