By Katie Burns
May 21 2018
Founder, Greater Sum Ventures
Mar 28 2019
My co-founders and I marketed to marketers for the better part of two decades. Over that time, the space better known as marketing technology came into being and exploded into a landscape that now sports nearly 6,000 solutions. Martech is a wildly cluttered world of competing ideas, freshly minted problems and very real pains for marketers to […]
Apr 11 2019
When we think about the stages of a recruiting, we all probably have a similar idea of that process. Resume screen, phone screen, in-person interview, 2nd round in-person interview, offer letter, reference checks, offer acceptance, and new employee onboarding. Some companies stick a few other steps here and there (like a sample presentation for sales […]
Sep 19 2018
The reason for my recurring love of the institutional readiness topic is that SaaS companies are often overly confident that their perspective on their performance is enough to drive a high valuation. The truth is the opposite. Many SaaS companies aren’t prepared for institutional capital or strategic acquisition. Their lack of institutional readiness will cost them […]
