By Katie Burns
May 21 2018
Member, Warren Averett
Feb 21 2019
Every SaaS CEO I’ve ever worked with has decreed “do whatever it takes” during an important month or quarter. I’ve applied that same SaaS CEO management tactic more than several times. So I get it. We just get to the point where we feel that “whatever it takes” is the wide-open empowerment needed to motivate people to […]
Aug 13 2019
This is a guest article from Founders Advisors Managing Director Mike McCraw. We hope you enjoy it! A lifestyle company is a business operated with the purpose of providing a level of income or particular lifestyle for its Founder. There is nothing wrong with having a lifestyle company, but the founder/entrepreneur must understand that the […]
Jan 30 2019
Everybody knows SaaS marketing segmentation is good. And everyone thinks they need to do it. It makes messages more specific. It improves relevance, which in turn accelerates lead-to-revenue velocity. I personally love segmentation and have been using it extensively in SaaS marketing for over a decade. But it’s not always a good idea. And even when it is, too […]
