By Katie Burns
May 21 2018
Member, Warren Averett
Feb 19 2019
A long, drawn-out SaaS onboarding process is a momentum killer, and puts your customer (and you) at risk for low product engagement. And low product engagement is, unfortunately, a churn indicator. Many things come together in a melting pot to impact SaaS customer churn, but onboarding is certainly a big component. In an ideal world, there is very little […]
May 18 2023
In this edition of Founder’s Managed IT Services Q1 2023 Update, our team provides valuable insights from the marketplace based on the first quarter. Despite the continued broader macro noise and uncertainty associated with interest rate increases, banking failures, geopolitical conflict, etc., MSP and IT Services M&A remained steady during 2023 Q1. Roughly 170 M&A transactions […]
Sep 12 2019
I’m working with several companies on the advisory side that have similar marketing challenges around tactics and execution. So, beginning today with SaaS marketing attribution, I’m going to address some of the most common and basic executional failures. The fact is, from CMOs, down to VPs, senior directors, and directors, marketers often have far better intentions than execution. All […]
