Marketing Technology July 2023 Market Update

By Founders Tech Team

Jul 13 2023

In the Marketing Technology July 2023 Market Update, we highlight public market trends, M&A activity, and the most active buyers/investors. We also share key performance indicators and valuation trends for three sub-sectors within the MarTech space.

We’ve curated the latest market commentary and shared some relevant content published by our team. One piece that we included addresses how we encourage entrepreneurs to handle inbound emails and calls from private equity firms. The article provides context on how PE firms operate along with a few tips on building a process for managing these solicitations.

If you or someone you know has questions about the MarTech sector, valuations, a potential transaction process, please feel free to reach out to Brad Johnson at bjohnson@foundersib.com.

Related Posts

Why “Enduring” Is a Third Option

Sep 19 2019

This is a guest article by Biso Collective founder and CEO Dave Gray. We hope you enjoy it! I recently had lunch with a former teammate and active participant in our city’s startup ecosystem. During our discussion he asked, “Do you think software companies can really be enduring?” I’m not 100% sure of his perception that led […]

Read More…

SaaS Marketing Tactics Series: Content Marketing Asset Tracking

Sep 24 2019

Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]

Read More…

Building Your SaaS to be Acquired

Aug 01 2018

As the CEO of ion interactive, I began building to be acquired a full five years prior to being acquired. We were in the highly competitive enterprise martech space and needed to: differentiate the company strategically; align the product with the right partners through integrations; audit financials for accuracy and accountability; and evolve operations with […]

Read More…