Zane Tarence Featured on How to SaaS Podcast

By Anna Talerico

Sep 05 2018

Zane Tarence Featured on How to SaaS Podcast

Zane Tarence, Managing Director of Founders Advisors, was recently featured on the How to SaaS podcast. During the episode, Zane discussed the 5 critical factors private equity investors analyze when investing in SaaS companies.

How To SaaS is a go-to podcast for growing your cloud software company. The host, Shiv Narayanan, is also CMO of Wild Apricot, the #1 membership software for small associations and nonprofits.

Each week Shiv interviews founders, CEOs, and growth leaders who have successfully implemented a growth strategy to help listeners take their cloud software company to the next level.

Check out the full episode over on How to SaaS.

Related Posts

To Reduce SaaS Churn, Help Your Customers 24/7

Jun 27 2019

Sometimes big questions get floated like, “What is the meaning of life?”, “What’s my passion?” or “How can we reduce our SaaS customer churn?” If you have ever dealt with customer churn, reduced customer churn, worked in customer success or run a SaaS company, you know the enormity of this question.  It takes a village to […]

Read More…

SaaS Marketing Tactics Series: Content Marketing Asset Tracking

Sep 24 2019

Last week I kicked off our SaaS marketing tactics series with attribution planning. Since most SaaS marketing is content marketing, assets are the foundation of success. Managing those assets at scale is incredibly challenging. For those reasons, my tactic du jour is asset tracking. So let’s get to it. Content Marketing Assets are the Foundation of Your Marketing Value Proposition […]

Read More…

What Collateral and Content Do You Need To Sell Enterprise SaaS?

May 02 2019

The theme of my conversations recently seems to be SMB SaaS moving to sell into the enterprise. One question that comes up when planning a move like that is what type of collateral and content is needed to sell to enterprise accounts.I am always pleasantly surprised by the forethought the question demonstrates. While it can seem in the weeds, […]

Read More…